Whether our clients are still identifying their brand's voice or are just looking to refine it, New Hyde Media designs strategies to meet our clients' needs independently.
Even in an over saturated marketplace, your brand should be able to stand apart. When in unison,your brand identity, marketing materials, and web presence should separate you from the pact and should act as a way to attract consumers, build trust, and showcase your value.
- Brand Analysis & Strategy
- Brand Positioning
- Messaging & Communications
- Social Media Marketing
Brand Analysis & Strategy
When looking to acquire new clients or a newer audience, you're going to have to evaluate your brand within its industry to assess its competitive standing so that an effective branding strategy can be delivered. Brand analysis is done to ensure that the developed branding strategy effectively protects its long and short term competitiveness and profitability, and establishes if the pricing of your services are right.
The idea is to identify and attempt to “own” a marketing niche for your brand, product, or service using various strategies including pricing, promotions, distribution, packaging, and competition. The goal is to create a unique impression in the client's mind so that the client associates something specific and desirable with your brand that is distinct from rest of the marketplace.
- Determine how your brand is currently positioning itself
- Identify your direct competitors
- Understand how each competitor is positioning their brand
- Compare your positioning to your competitors to identify your uniqueness
Messaging & Communications
While many understand this connection, few take the time to understand their audience and translate their brand's vision into effective messaging and communication strategies.
- Leverage multiple avenues of communications — from "traditional" email/calls to social media tools
- Create compelling content that catches your target audience's attention
Social Media Marketing
Engaging customers and allowing them to interact with your brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media’s creation. For example, to receive a exclusive mix or music release, a customer might be required to register or fill out a form or to like or follow your Facebook Fan page, benefiting you with a valuable customer or lead.